Bernard Motulsky, speaker and communications and public relations specialist
As the author of several communication books, Bernard Motulsky, speaker, has over 30 years of experience in communications and public relations. He currently holds the UQAM Chair in public relations and marketing communications and began his career as an editor and journalist before becoming a communications professor at Laval University.
Thereafter, he held several senior positions, namely at the Cossette Group, the Quebec government, the Montreal Exchange and Montreal University, where he served as General Manager – Communications until 2006. Bernard has a Master’s Degree and a Doctorate (Ph.D.) in philosophy; he was Chairman of the Autorité des marchés financiers du Québec (AMF) Advisory Board, between 2005 and 2015, and Chairman of the Société québécoise des professionnels en relations publiques (SQPRP) from 2014 to 2016.
Bernard Motulsky’s Keynotes presentations :
- Duration: 45-75 minutes, adaptable to your needs and preferences
- Keynotes available in English and French
- A preparatory call with the speaker is planned to select and adapt the content of the presentation
When the Champlain Bridge managers found out about a major fissure in the structure, they knew they would be dealing with thousands of worried and displeased drivers. How did they manage to contain such crisis?
Upon the IÖGO yogurt launch, advertisers had to quickly establish the brand and find a way to make it through the shelves filled with popular brands. How did they succeed?
When the train derailed and caught fire in the small town of Lac-Mégantic, the rail company made numerous mistakes and harmed even more its reputation. What could they have done to avoid such downward spiral?
In all of these cases, communication effectiveness affected the outcomes. For decision makers and organizations, this demonstrates the importance of properly conveying the message they want to share. What is the purpose? What should they say? How will they reach their target audience? Should they use advertising or social media? Etc.
As a communication and public relation expert, Bernard Motulsky, speaker, answers all of these questions and many more.
As he regularly does in the media, Bernard provides an overview of notable cases in order to go over the communication strategies they used. Whether it is to announce an event, to manage a crisis, to respond to a reporter, to relay information to staff, to perform a successful fundraising or to reach any other communication goal, what matters most is to implement the appropriate action plan.
Do not leave anything to improvisation and deliver the right message in order to get the results you expect.
Suggestions of conference themes:
THE IMPORTANCE OF CONVEYING A CLEAR BUSINESS MESSAGE / What would your customers say about you?
MOBILIZE YOUR WORKFORCE THROUGH BETTER COMMUNICATIONS / How to manage change through communications
RISK COMMUNICATION AND CRISIS MANAGEMENT: Knowing what to say, to whom, why, and how to say it
Other available conference themes:
- How to gain recognition / to draw attention
- Enhance your reputation / improve your image and your positioning
- Promote your company (Financial communications)
- How to communicate successfully and carry out your projects
- Make your own advertisement
- Get coverage on social media
- Is your logo effective?
- How to speak with the media or to be successful in an interview
Bernard Motulsky’s Biography :
- General Manager, Communications and Recruitment Branch: Montreal University (2002-2006)
- Director, Communications Branch: Montreal University (1998-2002)
- Communication and public affair Consultant (1994-1998)
Key mandates: Strategic consulting and media relations for the Jewish General Hospital Community Studies Centre, strategic consulting on privatization in English Guyana on behalf of the World Bank, strategic consulting for the CN, media relations for the Industrial Alliance Real Estate, government relations for the Fédération des caisses d’économie as well as for the Canadian Life and Health Insurance Association (CLHIA), media relations for the International Organization of Securities Commissions Congress, coordination of a promotional tour for the Quebec Prospectors Association, preparation of the annual report and training for the Caisse de dépôt et placement in 1983.
- Vice-président Affaires publiques : Bourse de Montréal (1991-1994)
- Attaché de presse : Cabinet du Ministre des Affaires internationales (1990)
- Vice President, Public Affairs: Montreal Stock Exchange (1991-1994)
- Press Officer: Cabinet of the Minister of International Affairs (1990)
- Political Staffer and Director of Communications: Cabinet of Minister responsible for Finance and Privatization (1987-1989)
- Communications Advisor and Associate: Optimum (a subsidiary of Cossette communications-marketing) (1983-1987)
Main customers: Provigo, Government of Ontario, Quebec Department of Finance, Cambior, SAAQ, Bécancour Aluminum Refinery (ABI), Molson Brewery, MacDonald’s, Fédération des francophones de Nouvelle-Écosse, Chief Electoral Officer, Vent d’Est Magazine, Stoneham Ski Center.
- Freelance editor and journalist (1973-1976)
- Information officer (development worker): Quebec Ministry of Education (1971-1973)
- Lecturer on media relations, Faculty of Continuing Education, Montreal University (May-June 2006)
- Lecturer on communications, Master’s degree in communications, Montreal University (1983)
- Associate professor, Laval University (1990-1991)
- Lecturer of the following classes: Communication Plan, Introduction to public relations and Public Relation Techniques
- Teacher, Laval University (1976-1983)
- Director, Communication and Information Department (1980-1982)
- Associate professor in 1980
- Manager, Public Relations Program and Admissions (1983)
- Professors’ Representative at the University Council Faculty
- Member of the Joint Grievance Committee representing the University
- University Representative at the CKRL-MF Board of Directors
- Course Development: Media economy, advertising history and legislation, communication plan, epistemology and system, and head teacher of the ‘‘Introduction to public relations’’ class.
- Communication des risques météorologiques et climatiques, Presses de l’Université du Québec, 2017 (co-director) (French only)
- Changements et grands projets, Presses de l’Université du Québec, 2015 (co-director) (French only)
- Comment gérer efficacement ses communications, Publications Transcontinental, 2014 (French only)
- Communication et grands projets, Presses de l’Université du Québec, 2013 (co-director) (French only)
- Comment parler aux médias, en collaboration avec René Vézina, September 2008, Éditions Transcontinental and Fondation de l’entrepreneurship, 142 p. (French only)
- Les relations avec les médias, ou comment améliorer ses relations de presse, in collaboration with René Vézina, April 2002, Montreal University website (updated version in preparation for publication purposes at Transcontinental) (French only)
- ‘‘Théorie générale des systèmes et sciences de la communication’’, in the Information et Communication Magazine, Laval University, 1981 (French only)
- The System Thinking, A Problem Epistemology’’, in Human Research Management, 1981
- La publicité et ses normes : les forces en présence, 180 p., Les Presses de l’Université Laval, 1980 (French only)
- Consommation, publicité et législation, Laval University, 1976 (French only)
- Communication de masse et consommation de masse; co-author, 365 p., Boréal Express, 1975 (French only)
- Crisis management
- Change management through communication
- Corporate responsibility through communication
- Customer service through communication
- Marketing through communication
- Team mobilization through communication
*Available in both English and French
Lavallier microphone or regular hand mic
After discussion with the speaker according to the mandate:
Laptop (Bernard brings his PowerPoint presentation on a USB key)
Screen and projector