Conférenciers Québec, Formation, Motivation et Team Building - Formax - Claude Guévin - Speaker, CPA, CA, Corporate Director and Consultant Claude Guévin
CPA, CA, corporate director and consultant
Conférenciers Québec, Formation, Motivation et Team Building - Formax - Claude Guévin - Speaker, CPA, CA, Corporate Director and Consultant Claude Guévin
CPA, CA, corporate director and consultant

Claude Guévin, Speaker, CPA, CA, Corporate Director and Consultant

Claude Guévin, speaker, served as President of Groupe Lou-Tec inc. between 2012 and 2018. Lou-Tec is the largest heavy machinery, equipment, and tool rental centre network in Eastern Canada. During his tenure, Mr. Guévin executed 3 major merger and acquisition projects and the company showed over 15% yearly growth, which is the largest one in the industry to date.

In the 25 preceding years, Mr. Claude Guévin held various positions at Rona, including that of Senior Vice-president and Chief Financial Officer in 2001. He was a key player in the major strategic orientations and the company transformation from a cooperative to a national leader, with sales of over 6 billion dollars. Furthermore, he managed the initial public offering and Rona’s flotation on the stock market.

Known for his negotiation skills, this leader executed over 30 major acquisitions in Canada, generated sales of 3.5 billion dollars and led the property development and construction of large retailer stores across the country.

Claude Guévin received the ‘‘CFO of the Year’’ Award by CFO Canada in 2008. He is currently Vice-president of the Marie-Vincent Foundation and the Marie-Vincent Expertise Centre. Having worked in public and private retail as well as distribution companies, he knows how to remain creative and innovative when it comes to elaborating a business plan.

Thanks to his communication and coaching skills, such leader has the ability to rally his team throughout project execution and result achievement.

Claude Guévin’s Keynotes presentations :

  • Duration : 60 minutes, adaptable to your needs and preferences
  • Keanotes available in English and French
  • A preparatory call with the speaker is planned to select and adapt the content of the presentation


The world (clients, products, technologies, employees, industries, etc.) is changing and those who do not adapt won’t last.

Leaders must constantly innovate, perform, and push boundaries.

Are you a leader?

  • Leaders focus on future, do you have a strategic plan?
  • Leaders are engaging, do you apply sound business practices?
  • Leaders want to excel, do you measure performance?

Claude Guévin, speaker, will explain how to become a true leader and why leaders are condemned to excellence, in addition to sharing his varied experiences.


Nothing is as constant as change. No company whatsoever can last on a middle-term perspective without achieving major changes in its organizational structure.

Claude Guévin, speaker, is great at making changes and seek for staff full support. In his conference, he will address the following:

  • How to prepare a sound change implementation plan
  • How to involve your staff in the plan process
  • How to get your clients to accept these changes
  • How to deal with resistance
  • How to build a solid team synergy after the change implementation

Following the conference, you will be better equipped to make the required changes in your company. And, who knows, you will probably enjoy it!


Over the next 10 years, near 70% of all business owners will retire! Of those, nearly half of them do not have any succession team and will have to either sell or close their company. The other half developed a succession plan, knowing that 50 % of successions fail.

Will you be a consolidator or a consolidated person?

The number of mergers and acquisitions will increase over the next few years and this will undoubtedly become the principal growth factor.

A well-structured merger or acquisition project can drive your business forward, while a badly structured one can be a company killer. There’s only a fine line between the two options!

How will you ensure your project success? What are the next steps? What are your success factors and pitfalls?

Claude Guévin, speaker, will tell you what you need to know in order to successfully achieve a merger or acquisition project, with all the required steps, and will share his experiences with you.


  • Team mobilization
  • Coaching & leadership
  • Change management
  • Entrepreneurship

* Available in both English and French

Technical requirements

Wireless headset microphone

Small table or lectern (for notes and a water bottle)


Screen and projector


Video clips

KEYNOTE SPEAKERS SHOWCASE – St-Hyacinthe 2019 (French)

Full interview with Claude Guévin on the TV Show PROFIL DE SUCCÈS – Fall 2018 (French)

Claude Guévin tells us about his conferences (French)

PepTalk on the road with… Claude Guévin (French)

Visit our blog to watch all our PepTalk sur la route !