{"id":8694,"date":"2024-06-20T09:05:27","date_gmt":"2024-06-20T07:05:27","guid":{"rendered":"https:\/\/formax.qc.ca\/portfolio\/alex-sereno-conferencier\/"},"modified":"2025-12-08T18:59:16","modified_gmt":"2025-12-08T17:59:16","slug":"alex-sereno-conferencier","status":"publish","type":"portfolio","link":"https:\/\/formax.qc.ca\/en\/portfolio\/alex-sereno-conferencier\/","title":{"rendered":"Alex Sereno"},"content":{"rendered":"\n<p><p><strong>Alex Sereno<\/strong> has been an entrepreneur for over 30 years. Over the years, he has built a number of businesses, including the creative agency Boris et Or\u00e9lie and Caf\u00e9 Barista, a Quebec roasting company co-founded in 2004 with his childhood best friend. The company, which started out in a Valleyfield flea market, has become one of the leaders in its industry, thanks in part to an avant-garde digital shift that has enabled it to use innovative marketing strategies to set itself apart from the competition.<\/p><\/p>\n\n<p>He has also been a top-level triathlon and swimming coach since 1991. Alex helped 2 Quebec athletes make the Canadian Olympic triathlon team in 2012 and 2020.<\/p>\n\n<p>An effective communicator, he has also been sharing his experience, passions and knowledge of content strategy for over 10 years through his conferences and training workshops.<\/p>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-left\"><em><strong>Alex Sereno has chosen to donate a portion of his speaking fees to the <a href=\"https:\/\/www.procure.ca\/\">Procure<\/a> Foundation.<\/strong><\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/formax.qc.ca\/wp-content\/uploads\/2024\/06\/PROCURE_LOGO_RGB-1.jpg\" alt=\"\" class=\"wp-image-100343\" style=\"width:217px;height:auto\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alex Sereno has been an entrepreneur for over 30 years. Over the years, he has built a number of businesses, including the creative agency Boris et Or\u00e9lie and Caf\u00e9 Barista, a Quebec roasting company co-founded in 2004 with his childhood best friend. The company, which started out in a Valleyfield flea market, has become one&hellip;&nbsp;<a href=\"https:\/\/formax.qc.ca\/en\/portfolio\/alex-sereno-conferencier\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Alex Sereno<\/span><\/a><\/p>\n","protected":false},"featured_media":13385,"template":"","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":""},"categorie-portfolio":[50,212],"class_list":["post-8694","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","categorie-portfolio-conferencier","categorie-portfolio-formateur"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Alex Sereno - 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