Florence is a versatile professional with a long-standing passion for growth strategies and process optimization. After gaining experience in the television industry, she chose to return to the family business and pursue studies in management. Over the years, she has taken on a variety of roles\u2014from graphic design to product development, including team supervision. As the company grew, she became CEO of both La Maison Lavande and La Fabrique des Filles, directly influencing major business decisions. Her hands-on involvement with La Fabrique, the company\u2019s manufacturing arm, was particularly pivotal. With her strategic vision and ability to mobilize teams, she brought invaluable added value while dividing her time between the two enterprises.<\/p>\n\n
Today, she stands out as a high-impact strategist, adept at balancing overall vision, profitability, internal structure, and team cohesion. Florence is recognized for her clear-headed rigor, calming presence, and ability to turn complex ideas into actionable plans. She embodies modern female leadership\u2014grounded in authenticity and focused on the future.<\/p>\n\n
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Marjolaine is passionate about communications and branding, with a keen fascination for people and their evolution in retail. After earning a bachelor\u2019s degree in Fashion Marketing from UQAM, she shaped La Maison Lavande\u2019s brand identity and brought its story to life on social media, expanding its presence and cultivating a tightly-knit community. She then led the communications and marketing team as Brand Director and VP of Communications, ensuring that everything produced at La Maison aligned seamlessly with the company\u2019s vision. Marjolaine invested her heart and soul into promoting the brand and nurturing the culture of the family business.<\/p>\n\n
Today, she combines strategic creativity, human sensitivity, and a holistic perspective to help brands establish a lasting presence in people\u2019s minds. A specialist in storytelling, organic content, and immersive brand experiences, she excels at building bridges between emotion and results. Marjolaine firmly believes that thoughtfully guided intentions, executed with clarity and consistency, are what make a brand truly shine over the long term.<\/p>\n\n
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