Bruno Guglielminetti is a specialist in all things digital. Social networks, podcasts, artificial intelligence, web communities and e-commerce hold no secrets for him. He has been studying them for over thirty years. He is regularly seen and heard on TV and radio. Previously, he was a producer at the SRC and a communications expert at National.

Bernard has over thirty years of experience in communications and public relations. He has held several positions, in particular with the Cossette Group, the Quebec government, the Montreal Stock Exchange and the Université de Montréal, where he was Director General of Communications until 2006. Whether it’s announcing an event, managing a crisis, responding to a journalist, getting the word out to employees, successfully running a fundraising campaign or achieving any other communications-related objective, the important thing is to deploy the right game plan. Don’t leave room for improvisation: get the message you want out and get the results you want.

Like any high level athlete, Benoit quickly found himself in the media, first answering questions from journalists following his performances, then as a sports columnist. In parallel to his Paralympic career, Benoit quickly learned that his journey was inspiring and that social media allowed people from all over the world to follow his career and for him to keep in touch with his family and fans. But how do you create and respect your own brand in this complex and vast world that is moving at breakneck speed?