Bernard Motulsky

Speaker, Trainer, and Expert in Communications and Public Relations

Meet Bernard Motulsky

Bernard Motulsky, an expert in strategic communication and holder of the Chair in Public Relations and Marketing Communication at UQAM, has over thirty years of experience in the media, academia, business, and public institutions. A philosopher by training and a seasoned communicator, he has distinguished himself both as a professor and as an executive in various organizations and companies.

Known for his rigor and ability to make communication accessible, Bernard Motulsky also shares his expertise as a speaker, offering a concrete and informed perspective on how to build one’s reputation, mobilize teams, and manage change.

Speaking topics of Bernard Motulsky:

Keynotes

de 45 à 90 minutes, au choix
Français et Anglais
Rencontre de personnalisation incluse
Offert en présentiel et virtuel

When the managers of the Champlain Bridge discovered a major crack in the structure, they knew they would have to face thousands of concerned and disgruntled motorists. How did they stem the crisis?

When launching IÖGO yogurts, advertisers had to quickly establish this new brand on shelves already saturated with well-known names. How did they pull off this masterful move?

After a runaway train derailed and caught fire in the small town of Lac-Mégantic, the railway company multiplied errors, further tarnishing its reputation. How could it have avoided this downward spiral?

In all these cases, the effectiveness of communications was a determining factor in the results obtained. This shows the importance for decision-makers and organizations to properly convey THE message they want to transmit. What is the intended objective? What exactly should be said? How to reach the target audience? Should advertising or social media be used? And so on.

Bernard Motulsky, speaker and expert in communications and public relations, answers all these questions and many more.

As he regularly does in the media, he reviews several striking case studies to highlight the communication strategies employed. Whether it involves announcing an event, managing a crisis, responding to a journalist, disseminating news to employees, successfully running a fundraising campaign, or achieving any other communication-related objective, the key is to deploy the right game plan.

Don’t leave room for improvisation: deliver the message you want and get the results you desire.

Here are a few conference titles proposed by Bernard Motulsky:

USA : Notre dépendance numérique

L’ère numérique actuelle repose sur des infrastructures et services dominés par les géants technologiques américains, rendant le Canada et le Québec fortement dépendants des GAFAM. Dans un contexte géopolitique incertain, marqué par des décisions protectionnistes des États-Unis, cette dépendance pose des risques stratégiques majeurs. Comment assurer la souveraineté numérique du pays et garantir une résilience économique face aux pressions extérieures ? Cette conférence explore les enjeux, les menaces potentielles et les solutions pour développer une autonomie numérique durable.

Points abordés :

Comprendre la dépendance numérique actuelle
Les impacts d’un contexte géopolitique instable
Les initiatives de souveraineté numérique ailleurs dans le monde
Stratégies pour renforcer la souveraineté numérique
Vers une indépendance numérique réaliste

Cette conférence apporte un éclairage concret sur les mesures nécessaires pour assurer l’indépendance technologique du Canada et du Québec, tout en garantissant la compétitivité et la sécurité de nos infrastructures numériques.

Technical requirements for Bernard Motulsky:

Micro mains-libres
au choix du client

Petite table (pour déposer notes et bouteille d'eau)

Aucune présentation

About Bernard Motulsky

Bernard Motulsky, speaker and author of several works on communications, has over thirty years of experience in the field of communication and public relations. Currently holding the Chair in Public Relations and Marketing Communication at UQAM, he began his career as a writer and journalist before becoming a professor of communication at Laval University.

Subsequently, he held several positions, particularly within the Cossette Group, the Quebec government, the Montreal Stock Exchange, and the Université de Montréal, where he served as Executive Director of Communications until 2006. Holding a Master’s degree and a Ph.D. in philosophy, he was the Chair of the Advisory Board on Administrative Governance of the Quebec Autorité des marchés financiers (AMF) between 2005 and 2015, and President of the Société québécoise des professionnels en relations publiques (SQPRP) from 2014 to 2016.

Clips and Interviews with Bernard Motulsky

Extrait de conférence de Bruno Guglielminetti

présentée lors de notre Vitrine de conférenciers de 2024

Entrevue avec Bruno Guglielminetti:

l’IA et vous

Extrait de conférence de Bruno Guglielminetti

présentée lors de notre Vitrine de conférenciers de 2017

COMMENT ÇA VA

Discussion avec Bruno Guglielminetti au temps du COVID-19

PepTalk sur la route avec… Bruno Guglieminetti

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