Bernard Motulsky
speakertrainer and expert in communications and public relations

Author of several works on communications, Bernard Motulsky is a speaker with over thirty years of experience in the field of communications and public relations. Currently the holder of the Chair in Public Relations and Marketing Communication at UQAM, he began his career as an editor and journalist before becoming a professor of communications at Université Laval.

He subsequently held several positions, in particular with the Cossette Group, the Government of Quebec, the Montreal Stock Exchange and the University of Montreal, where he was Director General of Communications until 2006. He holds a master's degree and a doctorate (Ph.D.) in philosophy. He was Chairman of the Advisory Board on Administrative Governance of the Autorité des marchés financiers du Québec (AMF) from 2005 to 2015 and President of the Société québécoise des professionnels en relations publiques (SQPRP) from 2014 to 2016.

Bernard Motulsky's conferences and training workshops:

  • Duration of the lectures: approximately 60 minutes, adaptable.
  • Workshop: 2 to 6 hours, depending on your needs, tailor-made.
  • Conferences and training courses available in French and English.
  • A preparatory call is planned in order to select and adapt the content of the conference.

CONFERENCES

When the managers of the Champlain Bridge discovered a major crack in the structure, they knew they would have to deal with thousands of worried and disgruntled motorists. How did they contain the crisis?

With the launch of IÖGO yoghurts, the advertisers had to quickly establish this new brand on shelves already saturated with well-known names. How did they achieve this?

After an insane train derailed and caught fire in the small town of Lac-Mégantic, the railway company made a series of mistakes, further tarnishing its reputation. How could it have avoided this downward spiral?

In all of these cases, effective communication was a key factor in the results achieved. This shows how important it is for decision-makers and organisations to get the message right. What is the objective? What exactly should be said? How to reach the target audience? Use advertising or social media? And so on.

Communications and public relations expert Bernard Motulsky, speakeranswers all these questions and more.

And as he does regularly in the media, he looks at some of the key cases to update the communications strategies used. Whether it's announcing an event, managing a crisis, responding to a reporter, getting the word out to employees, making a success of a fundraising campaign, or achieving any other communications-related goal, the important thing is to deploy the right game plan.

Don't leave room for improvisation: deliver the message you want and get the results you want.

Here are some titles of conferences offered by Bernard Motulsky:

The importance of a clear message in business / What do your customers think of you?

Engage your employees through better communication / Managing change through communication

Risk communication and crisis management: what to say, to whom, why and how?

Other conference or training workshop topics available:

  • Getting known / attracting attention
  • Improve your reputation / Improve your image and positioning
  • Add value to your company (financial communication)
  • Better communication for successful projects
  • Advertise
  • Getting people talking about you on social media
  • Does your logo work?
  • Talking to the media or having a successful interview

TRAININGS

An expert in communications, public relations and marketing, Bernard Motulsky offers a variety of training courses tailored to your needs.

Here are some of the training titles he can develop with you.

Branding and social media training :

  • The importance of a clear message in business / What do your customers think of you?
  • Getting known / Getting attention
  • Improve your reputation/image and positioning
  • Add value to your company (financial communication)
  • Advertise
  • Get the word out on social media
  • Does your logo work?

Check out all of our branding courses.
See all our social media training courses.

Training on communication in your organisation

  • Engage your employees through better communication / Managing change through communication
  • Better communication for successful projects

Check out all our communications training.

Crisis management training

  • Talking to the media or having a successful interview
  • Risk communication and crisis management: what to say, to whom, why and how?

See all our training courses on crisis management.

Biography of Bernard Motulsky :

PROFESSIONAL EXPERIENCES

  • Director General, Communications and Recruitment: University of Montreal (2002-2006)
  • Director, Communications Directorate : University of Montreal (1998-2002)
  • Communications and public affairs consultant (1994-1998)
    Main mandates : strategic advice and press relations for the Centre de recherche en santé publique de l'Hôpital Juif de Montréal, strategic advice on privatization in English Guyana for the World Bank, strategic advice for CN, press relations for Immobilière Industrielle-Alliance, government relations for the Fédération des caisses d'économie, government relations for the CLHIA (Life and Health Insurance Association), press relations for the International Association of Securities Commissions convention, organization of a promotional tour for the Quebec Prospectors Association, drafting of the annual report and training for the Caisse de dépôt et placement 1983.
  • Vice President Public Affairs: Montréal Exchange (1991-1994)
  •  Press Officer: Office of the Minister for International Affairs (1990)
  • Political Attaché and Director of Communications: Office of the Minister for Finance and Privatisation (1987-1989)
  • Communications consultant and partner: Optimum (subsidiary of Cossette communications-marketing) (1983-1987)
    Principal clients: Provigo, Government of Ontario, Quebec Ministry of Finance, Cambior, SAAQ, Aluminerie de Bécancour (ABI), Molson Breweries, MacDonald's, Fédération des francophones de Nouvelle-Écosse, Chief Electoral Officer of Canada, Vent d'est Magazine, Stoneham Ski Centre.
  • Freelance writer and journalist (1973-1976)
  • Information officer (cooperant): Quebec Ministry of Education (1971-1973)

EDUCATION

  • Responsible for the Media Relations course, Faculty of Continuing Education, Université de Montréal (May-June 2006)
  • Lecturer in communication, Master's degree in communication, University of Montreal (1983)
  • Associate Professor, Laval University (1990-1991)
    Responsible for the following courses: Communication Plan, Introduction to Public Relations and Public Relations Techniques.
  • Professor, Laval University (1976-1983)
    Director of the Department of Information and Communication (1980-1982)
    Associate Professor in 1980
    Director of the public relations programme and head of admissions (1983)
    Faculty representative on the University Council
    Member of the Joint Grievance Committee representing the University
    University representative on the Board of Directors of CKRL-MF
    Created the courses: Media Economics, History and Legislation of Advertising, Communication Planning, Epistemology and System, also held the course Introduction to Public Relations.

PUBLICATIONS

  • Communication of weather and climate risks, Presses de l'Université du Québec, 2017 (co-editor)
  • Change and Major Projects, Presses de l'Université du Québec, 2015 (co-editor)
  • How to effectively manage your communications, Publications Transcontinental, 2014
  • Communication et grands projets, Presses de l'Université du Québec, 2013 (co-editor)
  • Comment parler aux médias, in collaboration with René Vézina, September 2008, Éditions Transcontinental and Fondation de l'entrepreneurship, 142 p.
  • Les relations avec les médias, ou comment améliorer ses relations de presse, in collaboration with René Vézina, April 2002, Université de Montréal website (new version in preparation for publication by Transcontinental)
  • "Théorie générale des systèmes et sciences de la communication", in Revue Information et communication, Université Laval, 1981
  • "The System Thinking, A Problem Epistemology", in Human Research Management, 1981.
  • La publicité et ses normes : les forces en présence, 180 p., Les Presses de l'Université Laval, 1980
  • Consumption, Advertising and Legislation, Université Laval, 1976
  • Communication de masse et consommation de masse; co-author, 365 p., Boréal Express, 1975
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THEMES :

  • Communication and media
  • Crisis management
  • Change management
  • Corporate responsibility
  • Customer service
  • Marketing
  • Team mobilisation

TECHNICAL REQUIREMENTS :

  • Lapel or handheld microphone
  • Stool
  • Computer (Bernard brings his PowerPoint presentation on USB stick)
  • Remote control
  • Projector & screen
  • Internet connection

*Needs may differ between mandates.

Interviews with Bernard Motulsky :

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