Bruno Guglielminetti
speakerdigital trainer and consultant

Bruno Guglielminetti, speaker and digital consultant, has been a leading figure in the field of new technologies, communication and social networking for over twenty-five years.


Les conférences de Bruno Guglielminetti :

  • Duration: approximately 60-90 minutes, adaptable.
  • Disponibles en Français et en Anglais.
  • A preparatory call is planned to adapt the content of the conference.
  • Groupe illimité.

Les ateliers de formation de Bruno Guglielminetti :

  • Durée : 1 à 6h, selon vos besoins. La durée peut varier selon le sujet souhaité et l’angle abordé.
  • Disponibles en Français et en Anglais.
  • Un appel préparatoire est prévu afin d’adapter le contenu de la formation.
  • Ces formations et ateliers sont destinées à des groupes de 10 à 25 participants, afin d’approfondir et mettre en pratique les compétences ciblées.

Artificial intelligence

Bruno Guglielminetti's talk focuses on a major topical issue: artificial intelligence (AI). AI is an emerging technology with the potential to significantly transform our professional and personal lives. The latest advances in AI have led to innovative applications in diverse fields, such as healthcare, finance, logistics, retail and many more.

In this talk, the digital specialist explores the different aspects of AI and how it can affect our daily lives. He also presents the challenges that AI poses to our society and the ethical concerns that arise from it.

Bruno Guglielminetti examines the benefits that AI can offer, such as the automation of repetitive tasks, data-driven decision-making, improved productivity, and discusses the opportunities that AI can offer in complex problem-solving and decision-making.

This conference is aimed at anyone interested in AI, whether professional, academic or simply curious. It will provide a unique opportunity to understand how AI is likely to change our lives in the future, and how we can prepare for the impact of this technology.

Discover how AI can transform your professional and personal life. Invite Bruno Guglielminetti to give you this exciting and informative talk on AI and its potential for today and in the future.


Maîtriser l’art de la rédaction de prompts pour l’IA générative

Dans le monde dynamique d’aujourd’hui, l’Intelligence Artificielle Générative (IAG) s’impose comme un outil incontournable pour les entreprises et les organisations souhaitant gagner en efficacité et en créativité. Cette conférence de 60 minutes est conçue pour vous donner les clés nécessaires pour exploiter pleinement le potentiel de l’IAG, en particulier à travers des plateformes comme ChatGPT, Copilot et Gemini.

*Ce sujet est également disponible en formule atelier de formation.


Le commerce électronique en 2024-2025

The conference focuses on e-commerce in 2023. E-commerce has grown rapidly in recent years, and is expected to continue to develop significantly in the years ahead.

In this talk, Guglielminetti examines current e-commerce trends and how they will evolve over time. He also discusses the opportunities that e-commerce offers companies of all sizes, as well as the challenges they face to succeed in this field.

The specialist discusses the latest technologies being used in e-commerce, such as artificial intelligence, virtual and augmented reality, as well as mobile payments and e-commerce applications.

This conference is aimed at anyone interested in e-commerce. It will provide a unique opportunity to discover e-commerce trends and technologies, and the opportunities they offer for businesses and consumers alike.


The latest digital business trends

Artificial intelligence, conversational robots, personal assistants and so on are all expressions that strike the imagination of those who want to take new paths to improve their performance, to go further than the competition. But in concrete terms, how can this be achieved? This conference provides a direct answer to this question with clear explanations and concrete examples that can be adapted to different contexts.


Artificial intelligence in customer service

Artificial intelligence, intelligent terminals, personal assistants, bots (or conversational robots) are all technologies and tools that can enable a different, innovative first contact and go as far as an extremely personalised service.

When artificial intelligence serves customer service and customer experience. Want to know more?


Social networks in business

Social networks have been around for a few years now and are now everywhere. While you use them to check in with your friends and family, your customers also use them to search for information and share their customer experience.

Can you afford not to hear what your customers think of you? What they want? What they like about you? In this conference, Bruno Guglielminetti, speaker, explains how to use social networks to connect with your customers, and how to benefit from their input.


The podcast, a new marketing tool

Although podcasting has been around for several years, the Quebec public seems to be just discovering this new mode of entertainment and information. Simple to produce, podcasts are becoming a relevant marketing tool to keep a privileged link with your existing clientele and to create new ones with a new clientele. Learn how the podcast could help you position yourself in your market, discover inspiring stories.


Communication and crisis management: current issues

We've lost count of the number of unfortunate customer stories that have originated on social networks, only to end up on the front page of newspapers or the main topic of the morning radio show. With examples and practical advice, Bruno Guglielminetti, speaker, gives you the tools you need to minimize the risks of such situations.


The information revolution

The world is changing and so is the way we consume information. Over the past 20 years, the population has changed its information habits and the information players have changed their ways of circulating information. Bruno Guglielminetti invites you in this conference to look at the other side of the spyglass, the news, to discover how today the information comes to you and how you can better manage it.


Maîtriser l’art de la rédaction de prompts pour l’IA générative

Dans le monde dynamique d’aujourd’hui, l’Intelligence Artificielle Générative (IAG) s’impose comme un outil incontournable pour les entreprises et les organisations souhaitant gagner en efficacité et en créativité. Cet atelier de 60 minutes est conçue pour vous donner les clés nécessaires pour exploiter pleinement le potentiel de l’IAG, en particulier à travers des plateformes comme ChatGPT, Copilot et Gemini.

Objectifs :

  • Comprendre les fondamentaux : Introduction aux bases de l’IA générative et son impact sur les processus métier.
  • Rédiger des prompts efficaces : Apprendre à formuler des requêtes précises et claires pour obtenir des réponses optimales de la part des IA génératives.
  • Optimisation des utilisations : Découvrir des techniques avancées pour maximiser l’efficacité de ChatGPT, Copilot et Gemini dans divers contextes professionnels.
  • Études de cas pratiques : Analyse de scénarios réels et démonstrations en direct pour illustrer les meilleures pratiques.
  • Session interactive : Q&A et exercices pratiques pour renforcer les compétences acquises et permettre un apprentissage participatif.

Public cible :

Cet atelier s’adresse aux professionnels de tous secteurs, qu’ils soient dirigeants, responsables marketing, développeurs, créateurs de contenu ou vendeurs, souhaitant améliorer leur utilisation de l’IA générative pour renforcer la productivité et l’innovation au sein de leur organisation.

Bénéfices pour les participants :

  • Acquisition de connaissances pratiques pour utiliser efficacement l’IA générative.
  • Augmentation de la qualité et de la pertinence des réponses obtenues grâce à des prompts mieux rédigés.
  • Gain de temps et d’efficacité dans les processus de travail quotidiens.
  • Opportunité de se démarquer en utilisant des technologies de pointe pour résoudre des problèmes complexes.

Autres formations sur les communications et les médias sociaux :

Bruno Guglielminetti propose des formations variées montées sur-mesure selon vos besoins. Communiquez avec nous pour en savoir plus.

  • Social networks in business
  • Dynamic community management
  • The podcast, a new marketing tool
  • Communication and crisis management: current issues
  • The latest digital business trends

See all our social media training.
See all our training courses on communications.


Bruno Guglielminetti, speaker, is also available for variousanimation mandates. Contact us to find out more!

Bruno Guglielminetti is also one of the trainers for the webinars Formax series. Find out more at webinars .

Conférenciers Québec, Formation, Motivation et Team Building - Formax - Bruno Guglielminetti - Digital speaker and consultant

Biography of Bruno Guglielminetti :

Now an independent digital consultant, Bruno Guglielminetti was previously Managing Director of the Digital Division of the Just For Laughs Group. Prior to that, he was Director of the Digital Practice at NATIONAL Public Relations for 4 years. There he leads the Montreal digital team.

On a day-to-day basis, he advises NATIONAL's clients on their communication strategy with the various digital platforms. This includes the use of the Internet, social networks and applications in a business or crisis management context.

But it was during his 23 years at Radio-Canada that the public discovered him. From 1987 to 2010, he was both a program producer and the in-house specialist in new technologies at Radio-Canada. Before leaving the public broadcaster, he produced the first four seasons of the show Christiane Charette on the Première chaîne.

Since 1994, Bruno Guglielminetti has been interested in the convergence of traditional media, new technologies and, more recently, the impact of social networks in our societies. In fact, he was responsible for the first French-language program available on the Internet (Radionet@), as well as the first election or referendum coverage on the Internet in Canada.

In parallel to his activities as a producer and columnist for Radio-Canada, Bruno Guglielminetti worked in the written press for 13 years. From 1996 to 2003, he wrote a column in the Montreal daily La Presse. From 2005 to June 2010, he wrote a weekly column in the daily newspaper Le Devoir.

He is the author of the best-selling book "Les 1000 meilleurs sites en français de la planète" published by Logique. In 2003, he received the Communicator of the Year Award from the International Association of Communication Professionals.

En 2004, l’OQLF lui remet le Mérite de la langue française dans le domaine des nouvelles technologies. En mai 2009, il reçoit le prix d’Excellence dans le journalisme scientifique et technique de la Canadian Advanced Technology Alliance à Ottawa. Un hommage qui le consacre comme « le Fernand Séguin du high-tech » au Canada.

THEMES :

  • Communications and media
  • Crisis management
  • Artificial intelligence
  • New technologies
  • Social networks
  • Brand and image
  • Public Relations
  • E-commerce
  • Blogs, vlogs and podcasts

TECHNICAL REQUIREMENTS :

  • Micro
  • Small table or lectern (to hold notes and water bottle)

HIS BALADO :

HIS ARTICLES :

LISTEN TO :

The NFT Buzz - Interview of Bruno Guglielminetti for the Planif Podcast with Fabien Major - S06 - E03

Bruno Guglielminetti at a conference:

Watch the excerpt of Bruno's conference presented at our VITRINE OF speakerson November 1, 2017 at the ALT Quebec Hotel:

Interviews with Bruno Guglielminetti :

HOW IT IS - Discussion with Bruno Guglielminetti at the time of COVID-19

PepTalk on the road with... Bruno Guglieminetti

PepTalk on the road with... Bruno Guglielminetti

What our customers say:

Nous sommes extrêmement satisfaits de l’animation assurée par Bruno. Sa présence constante, son professionnalisme et sa capacité à s’adapter tout au long de l’événement ont été remarquables. Il a dépassé nos attentes à tous points de vue !

Colab innovation sociale et culture numérique

Monsieur Guglielminetti a été vraiment très généreux de ses commentaires et tellement approprié pour les personnes qui participaient au Café scientifique et tout-à-fait complémentaire aux chercheurs qui étaient les deux autres panelistes. En résumé, il a été Parfait.

Centre de recherche du CHUM

The members of our association thoroughly enjoyed Mr. Guglieminetti's talk! He was entertaining, informative and generous with his time to answer questions. In short, he lived up to our expectations!

The Media Word