Skip to content
Home / Speaker / Florence and Marjolaine Ferron -

General Director and Brand Manager/VP Communications – Maison Lavande & La Fabrique des Filles and speakers.

Florence et Marjolaine Ferron - Conférencières
Florence and Marjolaine Ferron

General Director and Brand Manager/VP Communications – Maison Lavande & La Fabrique des Filles and speakers.

Florence is a jack-of-all-trades; she is passionate about growth strategies as well as process optimization… and recently, about the mechanics of large-scale construction project management! After a few experiences in the television world, she decided to rejoin the family business and pursue studies in management. She then took on various tasks, from graphic design to product development, and team supervision. As the business grew, she now holds the role of General Director of La Maison Lavande and La Fabrique des Filles. Her unique experience has a direct impact on the major decisions of the companies. Her involvement in La Fabrique, the manufacturing branch of the business, has been crucial. Thanks to her strategic vision and ability to mobilize teams, she brings invaluable added value, splitting her time between her two sister companies, surrounded by her own family and the rest of the team.

Marjolaine is passionate about communications and branding, constantly fascinated by people and their evolution in the retail business. After completing her bachelor’s degree in fashion marketing at UQAM, she created the company’s brand image and anchored its story on social media by increasing its presence and building a tight-knit community. Today, she leads her team as Brand Manager and Vice President of Communications, ensuring that everything created at La Maison Lavande aligns with the company’s vision. She is fully dedicated, heart and soul, to the development of the brand and the La Maison Lavande family. The two sisters are shareholders of the company along with their parents. Together, they form the four partners behind La Maison Lavande and La Fabrique des Filles.

  • Duration: between 45-75 minutes, adaptable.
  • Conferences available in French.
  • A preparatory call is scheduled to tailor the content of the conference.
  • Conferences also available online, live.

  • Bloom & Shine: Succeeding together with vision and passion

    How to turn sisterly complicity into a growth engine for a family business? Marjolaine and Florence Ferron open the doors to their entrepreneurial journey, authentically sharing their roles in the succession of La Maison Lavande.

    In this conference, discover how they blend tradition & innovation to make a brand flourish that touches thousands of people every day. Team management, communication strategy, product development, shared leadership, work-life balance: these two entrepreneurs and mothers reveal the secrets of a successful collaboration and a shared vision that transcends the everyday challenges.

    An inspiring moment for anyone who wants to build, innovate, and lead while finding a balance between strategy, creativity, and human values.

Biography of Florence and Marjolaine Ferron :

FLORENCE:
After a few steps in the television industry, Florence Ferron decided in 2012 to return to her roots by joining the family business. Over the years, she climbed the ranks to become Marketing & Product Development Director, while also being part of the entrepreneurial succession. Driven by a constant thirst for learning, she completed management training at HEC Montreal and actively engages in her community as president of the Young Entrepreneurs Wing of the Deux-Montagnes Chamber of Commerce, in addition to sitting on the organization’s board of directors.

In 2020, a major turning point occurred with the acquisition of a cosmetics manufacturing subcontractor, La Fabrique des Filles. Florence dedicated herself full-time to mastering its operations for a year, deepening her expertise in the sector. Subsequently, she played a key role in the construction of the new headquarters, an ambitious project that brought together La Maison Lavande and La Fabrique des Filles under one roof, integrating both offices and the factory.

Today, as General Director of both companies, Florence leads their growth with passion and determination. She works alongside her sister, forming a strong and complementary team, sharing a common vision for the future of their family business.

MARJOLAINE:
Driven by natural ambition and a thirst for learning, Marjolaine has always sought to evolve by channeling her energy toward a common goal. After studying business management and earning a degree in fashion marketing, she joined the family business in 2016 to cover her sister’s maternity leave and quickly found her path. She became indispensable by taking the lead of La Maison Lavande’s social media platforms. Through a sincere approach and constant creativity, she helped elevate La Maison Lavande digitally, creating an authentic connection with the community and strengthening its reputation.

Today, as Brand Manager and VP of Communications for both companies, Marjolaine embodies the strategy and creativity behind the brand’s image. Whether through product development, projects, communications, public relations, or team management, she ensures a consistent, precise, and aligned direction. Her passion for people is reflected in her attention to adapting trends to the values of La Maison while nurturing relationships that inspire both her own creativity and that of the teams.

Together with her sister, they are deeply invested in the future of the family business, joining forces to lead operations and evolve La Maison Lavande with great determination and collaboration.

THEMES :

  • Women's leadership
  • Work-life balance
  • Team mobilisation
  • Entrepreneurship
  • Communications
  • Brand image
  • Entreprise familiale
  • Leadership partagé
  • Relève familiale
  • Gestion de communauté

TECHNICAL REQUEREMENTS :

  • 2 handheld microphones
  • MAC computer (Keynote presentation on USB drive)
  • Projector and screen
  • Remote control
  • Audio-video output (videos with sound)

Pas de livres

Pas de contenu podcast

Pas de livres

Florence and Marjolaine Ferron

in conference

Interviews with

Florence and Marjolaine Ferron

Pas de Témoignage

[forfait_duo]

I am interested in this speaker. Please communicate with me.

WE ALSO OFFER YOU