Florence and Marjolaine Ferron

Speakers
Growth and Optimization Strategist /
Communications & Branding Specialist

Meet+Florence and Marjolaine Ferron

Florence is a versatile professional with a long-standing passion for growth strategies and process optimization. After gaining experience in the television industry, she chose to return to the family business and pursue studies in management. Over the years, she has taken on a variety of roles—from graphic design to product development, including team supervision. As the company grew, she became CEO of both La Maison Lavande and La Fabrique des Filles, directly influencing major business decisions. Her hands-on involvement with La Fabrique, the company’s manufacturing arm, was particularly pivotal. With her strategic vision and ability to mobilize teams, she brought invaluable added value while dividing her time between the two enterprises.

Today, she stands out as a high-impact strategist, adept at balancing overall vision, profitability, internal structure, and team cohesion. Florence is recognized for her clear-headed rigor, calming presence, and ability to turn complex ideas into actionable plans. She embodies modern female leadership—grounded in authenticity and focused on the future.

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Marjolaine is passionate about communications and branding, with a keen fascination for people and their evolution in retail. After earning a bachelor’s degree in Fashion Marketing from UQAM, she shaped La Maison Lavande’s brand identity and brought its story to life on social media, expanding its presence and cultivating a tightly-knit community. She then led the communications and marketing team as Brand Director and VP of Communications, ensuring that everything produced at La Maison aligned seamlessly with the company’s vision. Marjolaine invested her heart and soul into promoting the brand and nurturing the culture of the family business.

Today, she combines strategic creativity, human sensitivity, and a holistic perspective to help brands establish a lasting presence in people’s minds. A specialist in storytelling, organic content, and immersive brand experiences, she excels at building bridges between emotion and results. Marjolaine firmly believes that thoughtfully guided intentions, executed with clarity and consistency, are what make a brand truly shine over the long term.

Speaking topics of Florence and Marjolaine Ferron:

Keynotes

de 45 à 75 minutes, au choix
French only
Rencontre de personnalisation incluse
Available in-person and virtually

In their conferences, Florence and Marjolaine Ferron combine strategy, creativity, and sisterly synergy to inspire and equip audiences to engage teams, grow their organizations, and bring their vision to life.

Discover their presentations and explore how they can be tailored to your organization.

Blooming for Real: The Behind-the-Scenes of Success, Between Intuition and Structure

With a human-centered and strategic approach, Marjolaine and Florence Ferron share the lessons they’ve learned from leading teams, developing brands, and managing multidisciplinary operations. Their strength lies in transforming ideas into concrete plans, giving brands a clear voice, and balancing rigor with intuition.

For over a decade, they have grown La Maison Lavande and La Fabrique des Filles by orchestrating branding, communications, operations, product development, teams, and major projects—from hands-on execution to overarching strategy. They have mastered the art of aligning vision, culture, and communication to build cohesive, engaging, and deeply embodied organizations, both internally and externally.

Their sisterly synergy serves as a narrative engine, highlighting the essential complementarity between strategy and sensitivity, structure and creativity, ambition and grounding. This is a clear, lively, and generous conference designed for those who want to build, grow, and elevate their business while staying connected to what truly matters.

Looking for an experienced host or facilitator for your event?

Florence and Marjolaine Ferron are part of our team of seasoned facilitators available for your events. Whether it’s a conference, seminar, gala, or panel, Florence and Marjolaine—along with our 18 other facilitators—will bring energy and engagement to your event!

Technical requirements for Florence and Marjolaine Ferron:

Micro mains-libres
au choix du client

Petite table (pour déposer notes et bouteille d'eau)

Le conférencier apporte son portable (MAC) contenant sa présentation visuelle, Présentation sur demande

(Canva presentation)

Projecteur et écran

-> Prévoir l'adapteur USB-C - HDMI (connexion MAC-projecteur)

Sorties audio-vidéos (vidéos avec son)

Télécommande à distance

Connexion Internet

About Florence and Marjolaine Ferron

FLORENCE:
After a brief foray into television, Florence Ferron returned to her roots in 2012 by joining the family business. Over the years, she rose through the ranks to become Marketing & Product Development Director. Driven by a constant thirst for learning, she completed management training at HEC Montréal and became actively involved in her community, serving as President of the Young Leaders Committee at the Deux-Montagnes Chamber of Commerce, as well as sitting on its board of directors.

In 2020, a major turning point occurred with the acquisition of the cosmetics manufacturing subcontractor, La Fabrique des Filles. Florence devoted a full year to mastering its operations and deepening her industry expertise. She then played a key role in constructing a new headquarters, bringing La Maison Lavande and La Fabrique des Filles under one roof, including offices and a factory.

As General Director of both companies, she guided their growth with rigor, agility, and vision. Today, Florence applies her expertise to help businesses achieve organizational clarity, effective management structures, and aligned growth strategies. With a sharp analytical mind and strong relational intelligence, she supports leaders in building solid foundations, making strategic decisions, and mobilizing teams around ambitious yet human objectives. Florence is a long-term strategist, equally at ease with numbers as she is with company culture.

MARJOLAINE:
Driven by natural ambition and deep curiosity, Marjolaine has always sought to combine creativity and strategy in her work. After studying business management and earning a bachelor’s degree in fashion marketing, she joined the family business in 2015 to cover her sister’s maternity leave and quickly found her zone of excellence. She took charge of La Maison Lavande’s social platforms, building a sensitive, strong, and coherent brand image. Through an authentic approach and exemplary consistency, she elevated the company’s digital presence while fostering a deep connection with the community.

As Brand Director and VP of Communications, Marjolaine led all creative, communication, content, and branding initiatives for La Maison Lavande and La Fabrique des Filles. She orchestrated the full 360° brand strategy, ensuring creative and narrative coherence across all channels: visual identity, positioning, editorial line, newsletters, social platforms, integrated campaigns, event experiences, and strategic partnerships. Every action reflected a brand that was confident, refined, and deeply connected to its audience.

Today, she guides brands in clarifying their voice, creating a strong image, cultivating genuine communities, and building aligned brand ecosystems. A specialist in storytelling, organic content, and creative direction, Marjolaine helps companies transform intentions into impact. She knows how to bring a brand to life from the inside out, relying on solid strategic foundations, the right tone, and refined artistic direction.

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