Ray Lalonde
speaker, sport & marketing pro executive and sport business analyst

Ray Lalonde is a sports business consultant/advisor specializing in management, strategic planning, branding, marketing, sales and revenue generation.

A radio and television sports industry columnist and analyst, Ray is an exciting and inspiring speakerfor Canadian companies in all industries looking for strategic parallels with sport.

Ray Lalonde's lectures and training workshops:

• Duration: approximately 60-90 minutes, adaptable.
• Workshop: 2h to 6h, depending on your needs, tailor-made.
• Conferences available in French and English.
• A preparatory call is planned to adapt the content of the conference and training.

Make your employees and clients experience the extraordinary

With the evolution of the business market since the pandemic, regardless of the industry, it has become increasingly difficult to recruit new employees, build a quality workforce, ensure cohesive teamwork, and most importantly, solidify relationships with customers. These issues are real and immediate. So how do you begin this transformation in your company and increase the value perceived by your customers?

In this conference, Ray Lalonde will address, among others, the following topics

• The principle of benchmarking;
• Company culture;
• The priorities of the organization;
• The place of passion and emotions in the company;
• The importance of strategic alignment;
• Investments vs. expenditures;
• The values of the company.

A professional career is a sport

What sports consumer doesn't know Ray Lalonde? Visible more than 500 times a year on multiple media platforms in Quebec and Canada, he has become over the years an expert analyst, a leader and a unique reference in the sports industry. Imagine more than 36 years working around the world with many of the major sports brands. What's his recipe for navigating multiple leagues, clubs and sports organizations? What are the strategies and actions he employs in all his projects and management missions? This conference will highlight an exciting industry and an extraordinary career path. During this talk, Ray Lalonde will talk about the rapid progression of sport in society and how this industry is accelerated by technological progress.

• Methodical preparation for a professional career (based on experience);
• Generalization vs. specialization;
• The pivot to a career in sports;
• The sports industry vs. other industries.

Building a champion club is like running your business

In this conference, the following will be discussed:

• The key to successful organizations;
• Decision making based on monetary gain and winning a game;
• The benefits of applying the model of a sports organization to a traditional business;
• Corporate culture;
• The unique mentality of a champion sports club;
• Vision and Leadership.

The future of sport in the age of technology

It's amazing how technology advances and how it affects our lives. On many levels, sport is benefiting from the increased presence of technology in different places - from competition to production. What can we expect to see in the next 10 years in terms of changes?

• Sport and technology: links and application;
• The impact on consumers and profits;
• The limits of technology integration in the sports industry;
• New developments in the field.

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HIS COLUMNS:

Ray Lalonde in conference:

Interviews with Ray Lalonde :