Ray Lalonde is a sports business consultant/advisor specializing in management, strategic planning, branding, marketing, sales and revenue generation.
A columnist and analyst of the sports industry on radio and TV, Ray is an exciting and inspiring speaker for Canadian companies in all industries looking for strategic parallels with sports.
En conférence, Ray Lalonde met à profit son vaste parcours dans le sport professionnel et le monde des affaires pour inspirer et outiller ses auditoires. Il aborde avec clarté le leadership, le travail d’équipe, la performance, le marketing et la gestion, tout en démontrant l’importance capitale d’une mentalité forte et d’une culture organisationnelle gagnante.
Des conférences dynamiques, concrètes et hautement motivantes pour tous ceux qui souhaitent performer, innover et se dépasser.
One of the keys to business success is effective teamwork. How to maximize your success and your results by extracting the best from each individual for the collective good to achieve the company’s objectives. It starts with inspired people who are committed to the company and its success. Sport is the perfect parallel to serve as a model for this vision. Because a sporting result, whether as an individual or as part of a team, is the ultimate culmination of invested effort. It’s the very definition of teamwork. That’s why hundreds of companies in business today look to sport for inspiration. Sports arouse passions and emotions that no other industry evokes. And you have to be highly motivated to excel in sport, especially at the elite level. With over 35 years’ experience participating in and leading teams of individuals in global sport, Ray Lalonde tells us how organizations inspire and motivate to optimize performance.
In this conference, Ray Lalonde will address, among others, the following topics
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Well known to the Quebec public for his unprecedented success during his tenure with the Montreal Canadiens, where he completely transformed the team’s brand and popularity over a decade.
A graduate of McGill University and Penn State University, where he earned a Master’s in Sports Administration, Ray also served as an assistant coach for the Penn State Nittany Lions in the NCAA. He has worked in professional football with NFL Europe and the Montreal Alouettes, professional basketball with the NBA in New York and Europe, and with the Montreal Canadiens as VP and Chief Marketing & Sales Officer, leading the Canadiens to the highest commercial achievements in the team’s history during his 10-year tenure. He was the architect and leader of the Canadiens’ centennial celebrations from 2006 to 2009 and also managed Team Canada communications with the Canadian Olympic Committee at the 2014 Sochi Winter Olympics.
With over 35 years of experience in elite international sports, Ray has a unique expertise in this exciting industry. He is frequently sought as a consultant and expert by Canadian sports organizations aiming to improve commercial and operational performance.
Since 2014, he has analyzed the sports industry as a regular commentator on RDS and TSN690 radio for the English-speaking audience, appearing weekly on shows such as Le 5 à 7 and L’Antichambre. He was also a frequent contributor for several years with Paul Arcand on Puisqu’il faut se lever on 98.5 FM (Cogeco), the most listened-to radio show in Canada. Ray is regularly invited to appear on radio and TV programs on SRC, Télé-Québec, Noovo, and other networks to share his insights on marketing, branding, and the economics of sports, showcasing his extensive knowledge of global sports.
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