Guy Bourgeois is a key player in the world of conferences and training in Quebec. An entrepreneur at heart, at the age of twenty he bought his father’s dairy product distribution business and increased its sales sixfold. At the age of thirty, he founded a food distribution company with partners and orchestrated the solicitation of more than ten thousand customers. In 1992, he sold his company and decided to become a motivator and trainer, thus fulfilling a youthful dream, to be like Jean-Marc Chaput. Since then, he has been electrifying crowds with more than two hundred conferences per year. Considered a master in motivation and sales, he excels in eloquence, humour and simplicity. His words encourage people to surpass themselves and to take action.

This leader, known for his negotiating skills, has completed more than 30 major acquisitions in Canada, generating $3.5 billion in sales, and has led the real estate development and construction of big-box stores across the country, notably as CEO of Lou-Tec from 2012 to 2018 and as Senior VP and CFO of Rona from 2001. With his communication and teaching skills, this leader has the talent to mobilize his teams to carry out projects and achieve results.

When we look at the environmental situation on the planet, everyone agrees that change is needed. But how do we bring about collective change? How do you convince everyone to act together? Through the success story of Mission 100 tons and the transformations he led as CEO of the SDC Hochelaga-Maisonneuve, Jimmy Vigneux reveals the keys to success so that each individual can become an actor of change.