Bruno Guglielminetti, speaker and digital consultant, has been a leading figure in the field of new technologies, communication and social networking for over twenty-five years.
Bruno Guglielminetti
speakerdigital trainer and consultant
Bruno Guglielminetti’s lectures:
- Duration: approximately 60-90 minutes, adaptable.
- Disponibles en Français et en Anglais.
- A preparatory call is planned to adapt the content of the conference.
- Groupe illimité.
Bruno Guglielminetti’s training workshops:
- Duration: 1 to 6 hours, depending on your needs. Duration may vary according to the topic and angle.
- Available in English and French.
- A preparatory call is scheduled to adapt the training content.
- These training courses and workshops are designed for groups of 10 to 25 participants, to deepen and put into practice the targeted skills.
Artificial intelligence
Bruno Guglielminetti’s talk focuses on a major topical issue: artificial intelligence (AI). AI is an emerging technology with the potential to significantly transform our professional and personal lives. The latest advances in AI have led to innovative applications in diverse fields, such as healthcare, finance, logistics, retail and many more.
In this talk, the digital specialist explores the different aspects of AI and how it can affect our daily lives. He also presents the challenges that AI poses to our society and the ethical concerns that arise from it.
Bruno Guglielminetti examines the benefits that AI can offer, such as the automation of repetitive tasks, data-driven decision-making, improved productivity, and discusses the opportunities that AI can offer in complex problem-solving and decision-making.
This conference is aimed at anyone interested in AI, whether professional, academic or simply curious. It will provide a unique opportunity to understand how AI is likely to change our lives in the future, and how we can prepare for the impact of this technology.
Discover how AI can transform your professional and personal life. Invite Bruno Guglielminetti to give you this exciting and informative talk on AI and its potential for today and in the future.
Mastering the art of writing prompts for generative AI
In today’s dynamic world, Generative Artificial Intelligence (GAI) is emerging as an essential tool for companies and organizations looking to boost efficiency and creativity. This 60-minute conference is designed to give you the keys you need to fully exploit the potential of GAI, particularly through platforms such as ChatGPT, Copilot and Gemini.
*This topic is also available as a workshop.
E-commerce in 2024-2025
The conference focuses on e-commerce in 2023. E-commerce has grown rapidly in recent years, and is expected to continue to develop significantly in the years ahead.
In this talk, Guglielminetti examines current e-commerce trends and how they will evolve over time. He also discusses the opportunities that e-commerce offers companies of all sizes, as well as the challenges they face to succeed in this field.
The specialist discusses the latest technologies being used in e-commerce, such as artificial intelligence, virtual and augmented reality, as well as mobile payments and e-commerce applications.
This conference is aimed at anyone interested in e-commerce. It will provide a unique opportunity to discover e-commerce trends and technologies, and the opportunities they offer for businesses and consumers alike.
The latest digital business trends
Artificial intelligence, conversational robots, personal assistants and so on are all expressions that strike the imagination of those who want to take new paths to improve their performance, to go further than the competition. But in concrete terms, how can this be achieved? This conference provides a direct answer to this question with clear explanations and concrete examples that can be adapted to different contexts.
Artificial intelligence in customer service
Artificial intelligence, intelligent terminals, personal assistants, bots (or conversational robots) are all technologies and tools that can enable a different, innovative first contact and go as far as an extremely personalised service.
When artificial intelligence serves customer service and customer experience. Want to know more?
Social networks in business
Social networks have been around for a few years now and are now everywhere. While you use them to check in with your friends and family, your customers also use them to search for information and share their customer experience.
Can you afford not to hear what your customers think of you? What they want? What they like about you? In this conference, Bruno Guglielminetti, speaker, explains how to use social networks to connect with your customers, and how to benefit from their input.
The podcast, a new marketing tool
Although podcasting has been around for several years, the Quebec public seems to be just discovering this new mode of entertainment and information. Simple to produce, podcasts are becoming a relevant marketing tool to keep a privileged link with your existing clientele and to create new ones with a new clientele. Learn how the podcast could help you position yourself in your market, discover inspiring stories.
Communication and crisis management: current issues
We’ve lost count of the number of unfortunate customer stories that have originated on social networks, only to end up on the front page of newspapers or the main topic of the morning radio show. With examples and practical advice, Bruno Guglielminetti, speaker, gives you the tools you need to minimize the risks of such situations.
The information revolution
The world is changing and so is the way we consume information. Over the past 20 years, the population has changed its information habits and the information players have changed their ways of circulating information. Bruno Guglielminetti invites you in this conference to look at the other side of the spyglass, the news, to discover how today the information comes to you and how you can better manage it.
Mastering the art of writing prompts for generative AI
In today’s dynamic world, Generative Artificial Intelligence (GAI) is emerging as an essential tool for companies and organizations looking to boost efficiency and creativity. This 60-minute workshop is designed to give you the keys you need to fully exploit the potential of GAI, particularly through platforms such as ChatGPT, Copilot and Gemini.
Objectives :
- Understand the fundamentals: Introduction to the basics of generative AI and its impact on business processes.
- Writing effective prompts: Learn how to formulate precise, clear queries to obtain optimal responses from generative AI.
- Optimizing use: Discover advanced techniques for maximizing the effectiveness of ChatGPT, Copilot and Gemini in various business contexts.
- Practical case studies: Analysis of real-life scenarios and live demonstrations to illustrate best practices.
- Interactive session: Q&A and practical exercises to reinforce acquired skills and enable participative learning.
Target audience:
This workshop is aimed at professionals from all sectors, whether executives, marketers, developers, content creators or salespeople, wishing to improve their use of generative AI to boost productivity and innovation within their organization.
Benefits for participants:
- Acquire practical knowledge to use generative AI effectively.
- Increased quality and relevance of responses thanks to better-written prompts.
- Save time and increase efficiency in daily work processes.
- Opportunity to stand out from the crowd by using cutting-edge technologies to solve complex problems.
Other communications and social media training :
Bruno Guglielminetti offers a variety of training courses tailored to your needs. Contact us to find out more.
- Social networks in business
- Dynamic community management
- The podcast, a new marketing tool
- Communication and crisis management: current issues
- The latest digital business trends
Bruno Guglielminetti, speaker, is also available for variousanimation mandates. Contact us to find out more!
Bruno Guglielminetti is also one of the trainers for the webinars Formax series. Find out more at webinars .
Biography of Bruno Guglielminetti :
Now an independent digital consultant, Bruno Guglielminetti was previously Managing Director of the Digital Division of the Just For Laughs Group. Prior to that, he was Director of the Digital Practice at NATIONAL Public Relations for 4 years. There he leads the Montreal digital team.
On a day-to-day basis, he advises NATIONAL’s clients on their communication strategy with the various digital platforms. This includes the use of the Internet, social networks and applications in a business or crisis management context.
But it was during his 23 years at Radio-Canada that the public discovered him. From 1987 to 2010, he was both a program producer and the in-house specialist in new technologies at Radio-Canada. Before leaving the public broadcaster, he produced the first four seasons of the show Christiane Charette on the Première chaîne.
Since 1994, Bruno Guglielminetti has been interested in the convergence of traditional media, new technologies and, more recently, the impact of social networks in our societies. In fact, he was responsible for the first French-language program available on the Internet (Radionet@), as well as the first election or referendum coverage on the Internet in Canada.
In parallel to his activities as a producer and columnist for Radio-Canada, Bruno Guglielminetti worked in the written press for 13 years. From 1996 to 2003, he wrote a column in the Montreal daily La Presse. From 2005 to June 2010, he wrote a weekly column in the daily newspaper Le Devoir.
He is the author of the best-selling book “Les 1000 meilleurs sites en français de la planète” published by Logique. In 2003, he received the Communicator of the Year Award from the International Association of Communication Professionals.
In 2004, the OQLF awarded him the Mérite de la langue française in the field of new technologies. In May 2009, he received the Award for Excellence in Science and Technology Journalism from the Canadian Advanced Technology Alliance in Ottawa. A tribute that establishes him as “the Fernand Séguin of high-tech” in Canada.
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THEMES :
- Communications and media
- Crisis management
- New technologies
- Social networks
- Brand and image
- Public Relations
- E-commerce
- Blogs, vlogs and podcasts
- Artificial intelligence
TECHNICAL REQUEREMENTS :
- Micro
- Small table or lectern (to hold notes and water bottle)
Balado de Bruno Guglielminetti
Pas de livres
LISTEN TO :
Pas de livres
Ses articles
Bruno Guglielminetti
in conference
Watch the excerpt of Bruno’s conference presented at our VITRINE OF speakerson November 1, 2017 at the ALT Quebec Hotel:
Interviews with
Bruno Guglielminetti
HOW IT IS – Discussion with Bruno Guglielminetti at the time of COVID-19
PepTalk on the road with… Bruno Guglieminetti
PepTalk on the road with… Bruno Guglielminetti
What our customers say:
« We were extremely satisfied with Bruno’s entertainment. His constant presence, professionalism and ability to adapt throughout the event were remarkable. He exceeded our expectations in every way! »
Colab innovation sociale et culture numérique
« Mr. Guglielminetti was truly generous with his comments, so appropriate for the people attending the Café Scientifique and so complementary to the researchers who were the other two panelists. In short, he was Perfect. »
CHUM Research Center
« The members of our association thoroughly enjoyed Mr. Guglieminetti’s talk! He was entertaining, informative and generous with his time to answer questions. In short, he lived up to our expectations! »
The Media Word
Je parle au nom de toutes les personnes présentes durant la conférence pour vous dire à quel point la présence de M. Guglielminetti a été appréciée! J’ai même eu la chance de m’entretenir avec lui brièvement avant que la conférence débute et ce fut fort agréable.
La conférence était claire, dynamique et très instructive, je suis certain que nous avons tous beaucoup appris cette soirée-là. Le conférencier a su nous faire découvrir le monde de l’IA sans être alarmiste, tout en balançant habilement ces propos.
Je recommande fortement cette conférence.
Bibliothèques de Laval
L’AI a suscité beaucoup d’intérêt et la conférence de Bruno Guglielminetti a été très appréciée par l’auditoire. Nous avons eu des retours très positifs et enthousiastes à l’idée de l’intégrer davantage dans leurs organisations. 1 h cela passe vite, on en aurait pris un peu plus. 😊
MRCVR
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