The economy, like nature, is subject to cycles. If you have a few decades of experience, you are well aware of this perfectly normal phenomenon. It is like the tides or the lunar cycles.
Dans le monde des affaires, les cycles « négatifs » peuvent faire peur à ceux qui sont mal préparés ou à ceux qui ne veulent pas changer leurs manières de faire.
In his book: Selling When Times Are Hard, author and sales guru Tom Hopkins does a great job of explaining the phenomenon of business cycles and gives several tips on how to get through them successfully and into the next cycle of prosperity.
After reading this book, you will never look at recessionary periods in the same way again.