Bernard has over thirty years of experience in communications and public relations. He has held several positions, in particular with the Cossette Group, the Quebec government, the Montreal Stock Exchange and the Université de Montréal, where he was Director General of Communications until 2006. Whether it’s announcing an event, managing a crisis, responding to a journalist, getting the word out to employees, successfully running a fundraising campaign or achieving any other communications-related objective, the important thing is to deploy the right game plan. Don’t leave room for improvisation: get the message you want out and get the results you want.