François William Croteau
speaker and former borough mayor - Rosemont-La-Petite-Patrie, CEO Institut de la résilience et de l'innovation urbaine, columnist for Le Devoir newspaper and associate professor in the Department of Strategy, Social and Environmental Responsibility at ESG-UQÀM

François William Croteau, a bold visionary, was borough mayor from 2009 to 2021 and responsible for information technology, the smart city, innovation and higher education at the City of Montreal. He has made a lasting difference to Rosemont-La Petite-Patrie and the city by focusing on innovation, mobilizing employees and citizens, using new modes of governance and promoting greater use of digital data. For him, thinking differently about how organizations are run is the only way to adapt.

François William Croteau's lectures:

  • Duration: 45 to 60 minutes + question period, adaptable.
  • Available in French only.
  • A preparatory call is planned to adapt the content of the conference.

Governing differently;
The art of leading in a complex environment

Navigating through a world in perpetual metamorphosis, managers are faced with ever-increasing challenges. In the face of this growing complexity, traditional governance models often seem inadequate. So how do you effectively steer your company towards its target horizons? This conference offers an insight into innovative strategies and proven methods. Thanks to eloquent case studies, consider an elegant and impactful reinvention of your organization's governance.

Mobilizing employees ;
Orchestrating success in an age of individualism

An organization's triumph lies in its ability to galvanize every individual within it. However, in a world marked by singular needs and growing individualism, how can leaders truly engage their teams? This conference looks at some forward-thinking strategies and sets up an enriching dialogue on the quest for meaning for every employee. Together, let's discover the story that will shed light on the essential motivational levers paving the way to organizational excellence.

Adaptability and innovation ;
Navigating with agility in a world of uncertainty

Faced with climate and health upheavals, every organization finds itself at a crossroads, forced to innovate and adapt in order to survive. The key to success? Decision-making agility and evolutionary planning, embracing experimentation and audacity. This conference is dedicated to the imperative of cultural transformation, forging entities capable of withstanding and thriving despite the storms. Together, let's explore the path to unwavering adaptability.

Digital transformation ;
Digital sobriety for discernment and action in the digital age

À une époque où le numérique est omniprésent et les services en ligne prédominent, nombre d’organisations se sentent submergées, optant parfois pour des solutions mal ajustées à leurs véritables nécessités. Ces choix, au-delà d’entraîner des coûts superflus, ont également des répercussions environnementales souvent sous-estimées. Il est impératif de cultiver une approche éclairée par les données. Cette conférence dévoile la quintessence de la « sobriété numérique », un concept qui, bien que paradoxal à première vue, s’avère essentiel pour minimiser les conséquences financières et écologiques de notre ère numérique.

Biography of François William Croteau :

Mayor of Rosemont-La Petite-Patrie from 2009 to 2021, François William Croteau, speaker, has made his mark with innovative policies for ecological transition, focusing on innovation, resilient urban planning and citizen mobilization. Thanks to the implementation of several programs and plans to promote resilience, he has enabled the borough to distinguish itself in sustainable mobility, the fight against food waste, urban agriculture, the fight against urban heat islands, as well as the enhancement of the urban forest and biodiversity. It has also set up numerous citizen participation and shared governance programs that have accelerated the inclusive ecological transition.

Joining the Montreal executive committee from 2017 to 2021, he distinguished himself by steering the smart city, new technologies, innovation and academic sectors. His initiatives in ethical digitization, data management and AI have marked his passage. He has also catalyzed innovative academic partnerships, propelling Montreal to the rank of avant-garde city thanks to his Urban Innovation Laboratory and a notable distinction: a $50 million prize in the Smart Cities competition.

He holds a master's degree in business administration, and completed his doctorate in urban studies on stakeholder management and urban governance. Since leaving politics, he has been involved in a number of urban innovation projects with private companies. He is also a columnist for Le Devoir newspaper, a strategic advisor at Ryan affaires publiques, an associate professor in the Department of Strategy, Social and Environmental Responsibility at ESG-UQÀM, and a research associate at the Pôle sur la ville résilient and the Ivanhoe Cambridge Chair in Real Estate at ESG-UQÀM.

With the publication of his book S'adapter - Demain: Les villes résilientes, he has established himself as an essential reference. A sought-after speaker, he has conquered audiences worldwide, tackling themes such as governance, mobilization, adaptability and the digital revolution. His motto? To combine audacity and humility, placing the individual at the heart of his thinking.


  • Team mobilisation
  • Leadership
  • Change management
  • Citizen participation
  • Digital technologies


  • Microphone of your choice
  • Projector and screen
  • Mac or PC computer (François will bring his presentation on USB key)
  • Remote control


Conférenciers Québec, Formation, Motivation et Team Building - Formax - François William Croteau - Speaker and former borough mayor - Rosemont-La-Petite-Patrie