Sasha Ghavami
speakerNFL trainer, lawyer and player agent

Fascinated by the business of sport, Sasha Ghavami, speaker, is a self-confessed sports nerd. A member of the Quebec Bar, Sasha combines his two passions, law and sports. Despite his young age, he has managed to carve out a place for himself in the exclusive circle of NFL agents. Sasha always wanted to become a player's agent. In fact, by the age of 12, he was already watching all the sports news bulletins, in both English and French.

With his age being both an ally and an enemy, Sasha Ghavami has earned respect by being honest and forthright. "You can always make your mark, no matter what. If you perform well, you will get your chance. That applies on the field as well as in the office. After his talk, you will remember words like: Objectives, go for it, challenges, perseverance, efforts, planning, creativity, confidence, love what you do, respect your values, love people and have fun.

Sasha Ghavami's lectures and training workshops:

  • Duration: approximately 60-90 minutes, adaptable.
  • Workshops: 2 to 6 hours, depending on your needs, tailor-made.
  • Conferences and training courses available in French and English.
  • A preparatory call is planned to adapt the content of the conference.

Negotiating with difficult personalities

In this lecture, we will discuss some common obstacles that arise in negotiations. It often happens that we negotiate with people who have more aggressive, rigid or other personalities. We will evaluate the best methods to succeed in our negotiations despite these personalities that can be destabilizing. It is important to learn how to negotiate well with all types of personalities, not just those that are close to our style.

How I broke into the inner circle of NFL agents

Sasha Ghavami, 29, is a lawyer and football agent for over 30 clients, among others. Among his clients is his long-time friend, Laurent Duvernay-Tardif. At just 22 years old, Sasha helped Laurent reach the NFL and sign a lucrative contract with the Kansas City Chiefs. An excellent negotiator, creative and original, this little guy shares their road to the NFL.

Negotiation is a pleasure, not a burden! (Formula 60 min)

Too often regarded as a talent reserved for a select few, Sasha Ghavami, speaker and a lawyer who focuses on negotiation strategies, demystifies the art of negotiation with a few techniques and examples accessible to all.

In his lecture, Mr. Ghavami will discuss :

  • What is the purpose of a real negotiation?
  • What are the basic principles of being an excellent negotiator?
  • What makes a good negotiation?
  • What type of negotiator are you (hard negotiator)?
  • What type of negotiator are you (soft negotiator)?
  • The two applicable negotiation philosophies.
  • The stages of a negotiation.
  • Tactics useful in all negotiations.
  • How to build an offer?
  • Influencing vs. convincing?
  • Potential problems - how to avoid them?
  • Pitfalls to avoid.
  • Question time.


"Many participants in this training conference mentioned that it was at university level" Guy Bourgeois

Practical negotiation workshop (180 min.)

Benefit from the negotiating experience of Sasha Ghavami, speaker, by taking part in her 3-hour hands-on workshop on the rules of effective negotiation. You'll learn the most effective negotiation strategies to help you maximize your results. What's more, you'll take part in a mock negotiation workshop, led by Sasha himself, with the other participants.

You will love your experience!

Excel in negotiation (2x 3h formula | presented online)

Do you have to sell, buy, make agreements, negotiate, settle misunderstandings, etc.? This training is for you.

This 6-hour training programme, presented in two (2) 3-hour virtual sessions, will enable you to improve your negotiation techniques and your ability to reach good agreements.

This course is an excellent complement to a sales course.
(Suitable for corporate groups between 15-25 participants)

Part 1:

  1. Determine the real objectives of a negotiation;
  2. Develop a solid negotiation plan;
  3. Adapt to the other party;
  4. To develop several viable options;
  5. Distinguish between planning and improvisation in negotiation;

Part 2:

  1. How to deal with difficult personalities?
  2. How to react to the answer "no"?
  3. The importance of saying "no" in negotiations;
  4. To develop your alternatives;
  5. Tips and tricks for "classic" agreements.

See all our training courses on business development.
See all our training courses on negotiation.

Sasha Ghavami is also one of the trainers for the webinars Formax series. Check out webinars right here.

Conférenciers Québec, Formation, Motivation et Team Building - Formax - Sasha Ghavami - Speaker, lawyer and NFL agentConférenciers Québec, Formation, Motivation et Team Building - Formax - Sasha Ghavami - Speaker, lawyer and NFL agent






Biography of Sasha Ghavami :

A lawyer by training, Sasha Ghavami focuses his practice on negotiation strategies. For example, he is often called upon to negotiate agreements in the legal environment as well as to find solutions to settle disputes between parties. He uses creativity and originality to propose the most satisfactory outcomes for all parties involved.

Sasha is also an athlete manager and a certified player agent for the National Football League (NFL) and the Canadian Football League (CFL). He has over 30 established clients in both leagues. He is also President of VA-AS Recrutement Universitaire inc. As part of his duties, he handles the negotiation of employment contracts between players and professional teams, canvassing and sponsorship agreements, and the career and post-career management of athletes. His clients include Laurent Duvernay-Tardif (former NFL player, Kansas City Chiefs and New York Jets), Antony Auclair (Tampa Bay Buccaneers, 2017-2021, Houston Texans 2021-2022), Ryan Hunter (Toronto Argonauts) and Mathieu Betts (British Columbia Lions).


- Establishing negotiation strategies for companies
- Setting up a preparation process for a negotiation
- Understanding negotiation issues and finding solutions
- Development of negotiation techniques adapted to individual personalities


  • Sport
  • Right
  • Negotiation


  • Wireless headset
  • Small table (for notes and water bottle)
  • Laptop computer
  • Remote control
  • Projector and screen (no sound)


Sasha Ghavami in conference:

Visionnez l’extrait de la conférence « COMMENT J’AI PERCÉ LE CERCLE FERMÉ DES AGENTS DE LA NFL » de Sasha présenté à notre VITRINE DE CONFÉRENCIERS le 2 novembre 2017 à l’Hôtel Trois Tilleuls :

Visionnez l’extrait de la conférence « NÉGOCIER, UN PLAISIR ET NON UN FARDEAU! » de Sasha présenté à notre VITRINE DE CONFÉRENCIERS le 2 novembre 2017 à l’Hôtel Trois Tilleuls :

Interviews with Sasha Ghavami :

HOW IT IS - Discussion with Sasha Ghavami at the time of COVID-19

Full interview on Profil de succès (Spring 2019)

PepTalk on the road with... Sasha Ghavami

What our customers say:

"My colleagues and I found the conference and speaker very interesting. Our advisors have told us that this moment has enabled them to see negotiation from a different angle of curiosity and listening, thus reducing the pressure they feel. The conference gave everyone food for thought and helped reinforce behaviors that we value when working with our members and customers."

Desjardins, Caisse du Sud de la Chaudière