Jean-Claude Gagnon

Speaker, Trainer, Consultant, and Business Leader – ABC Détail

Meet Jean-Claude Gagnon

A visionary in retail, Jean-Claude Gagnon has left his mark on Quebec’s business world through boldness and passion. Trained as an accountant and administrator, he led Dans un Jardin to rapid expansion and later contributed to the commercial transformation of the SAQ. Today, as a strategic advisor and speaker, he shares the lessons from his impressive career with simplicity and generosity, emphasizing that the key to success lies in putting the customer experience first.

Speaking topics of Jean-Claude Gagnon:

Motivation, Success, and Personal Growth | Entrepreneurship | Coaching & Leadership

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Testimonials

Jean-Claude était si bien préparé et ses propos si bien adaptés à notre contexte que nos participants ont pensé qu’il travaillait chez nous!

Réjean Lortie, Directeur des ventes Québec

CarQuest

Keynotes

environ 60 minutes
French only
Rencontre de personnalisation incluse
Available in-person and virtually

In his conferences, Jean-Claude Gagnon inspires organizations to put customers and employees at the heart of their strategy to drive engagement, loyalty, and growth. With concrete and tailored approaches, he provides actionable insights for creating authentic and lasting experiences.

Discover his conferences and see how they can be customized for your audience.

The Customer Before the Competitor™

In a world of price wars where product offerings are often comparable, Jean-Claude Gagnon demonstrates—using tangible examples—that combining a compelling customer promise, a consistent focus on employee satisfaction, and a strong culture of empathy for clients has become the top strategy for driving growth and profitability. These ingredients create an authentic, non-replicable, and loyalty-building customer and employee experience that leaves a lasting mark on clients’ minds and hearts.

This conference is also available as a training program.

Technical requirements for Jean-Claude Gagnon:

Micro-casque

Petite table (pour déposer notes et bouteille d'eau)

Le conférencier apporte son portable (MAC) contenant sa présentation visuelle

(PowerPoint presentation)

Projecteur et écran

* Le conférencier apporte son adapteur USB-C - HDMI

Sorties audio-vidéos (vidéos avec son)

Le conférencier apporte sa télécommande à distance

Connexion Internet

Moniteur de retour (si possible)

About Jean-Claude Gagnon

Fellow of the Ordre des Comptables Agréés and Fellow of the Ordre des Administrateurs Agrées, Jean-Claude Gagnon has dedicated his professional career to the growth of businesses, mainly in the retail sector.

In this capacity he was a partner at Malette, Chartered Accountants and then partner in charge of management consulting services at Samson Bélair Deloitte until 1986.

In 1986, Jean-Claude Gagnon acquired a small chain of five (5) shops known as Boutiques Dans un Jardin. As a shareholder, President and CEO, he grew the business to 75 shops under the Parfumerie Dans un Jardin banner.

In 1998, he sold his interest in Dans un Jardin, tried to retire, but soon became a key player in the commercial revolution at the SAQ as advisor to the president and then senior vice-president of sales.

In 2002, the commercial revolution at the SAQ was over and he decided to pursue his work as a growth strategy consultant exclusively in the retail sector: he now has several clients with whom he has achieved successes as impressive as those at the SAQ and Dans un Jardin. Among them are: CAA-Québec, Fédération des coopératives en milieu scolaire (Coopsco), Familiprix, Aéroports de Montréal, Desjardins, Cavavin, Fenplast.

To communicate his passion for retailing, he has also become a sought-after speaker for retailers. Simply and generously, he passes on growth tools that can easily be applied in their stores.

Clips and Interviews with Jean-Claude Gagnon

Entrevue avec Jean-Claude Gagnon:

L’avenir de l’Expérience-Client

PepTalk sur la route avec… Jean-Claude Gagnon

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