Alex Sereno

Speaker, high-performance athlete coach, and entrepreneur

Meet Alex Sereno

Alex Sereno has been an entrepreneur for over 30 years. Over the years, he has built a number of businesses, including the creative agency Boris et Orélie and Café Barista, a Quebec roasting company co-founded in 2004 with his childhood best friend. The company, which started out in a Valleyfield flea market, has become one of the leaders in its industry, thanks in part to an avant-garde digital shift that has enabled it to use innovative marketing strategies to set itself apart from the competition.

He has also been a top-level triathlon and swimming coach since 1991. Alex helped 2 Quebec athletes make the Canadian Olympic triathlon team in 2012 and 2020.

An effective communicator, he has also been sharing his experience, passions and knowledge of content strategy for over 10 years through his conferences and training workshops.

Alex Sereno has chosen to donate a portion of his speaking fees to the Procure Foundation.

Speaking topics of Alex Sereno:

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Testimonials

Nous avons grandement apprécié la présentation d’Alex. Il est très bon présentateur et très inspirant. Nous sommes très satisfaits.

Groupe Cloutier

Keynotes

de 45 à 75 minutes, au choix, + période de questions
French and English
Rencontre de personnalisation incluse
Available in-person and virtually

Alex Sereno combines his experience as an entrepreneur and high-performance coach to inspire participants to push their limits and achieve their goals. In his conferences, he covers leadership, resilience, perseverance, and teamwork, sharing concrete anecdotes and lessons drawn from his successes and challenges.

Discover how to turn ambition and determination into tangible results for yourself and your organization.

Building a Brand Through Marketing and Technological Innovation

In this conference, Alex Sereno will tell you how to build your brand through innovative marketing strategies and the opportunities offered by the web, whatever your financial and operational constraints.

During these 60 minutes of dynamic animation, he will share with you his victories, his failures, but above all the lessons he has learned along the way within his companies to succeed in making his mark in the business world by rewriting the rules of the game.

Leadership, resilience, problem solving, team effort and innovation are just some of the themes he will cover in this presentation.

365 days: stories of resilience and perseverance

In this 75-minute presentation, Alex Sereno shares the stories of the 2 Quebec athletes he had the privilege of preparing for selection to the Canadian Olympic triathlon team (Kathy Tremblay and Amélie Kretz).

The extraordinary anecdotes in this talk enable him to share the lessons he learned from these 2 coaching projects, such as: the power of dreaming big, commitment to achieving your goals, the importance of an action plan, perseverance and the importance of knowing how to surround yourself with the right people.

How to draw inspiration from top-level sport for success

Discover the inspiring journey of Alex Sereno: entrepreneur, coach. In 60 minutes of animation, Alex makes the link between his career as a top-level coach and his role as an entrepreneur. He’ll explain how he used his skills as a top-level coach to become a better entrepreneur.

On the menu: 7 lessons learned from his coaching career that will help you achieve your own business and personal goals.

Workshops

3 to 6 hours
French and English
Personalization meeting included
Available in-person and virtually

Alex Sereno shares practical methods to build a brand, grow your online presence, and optimize your content strategy. In his workshops, you’ll learn how to structure your communication, increase visibility, create value for your community, and maximize your efforts using proven, hands-on tools. Resilience, perseverance, and method are at the core of these trainings to help you reach your goals faster and more effectively.

Digital boot camp

These 2 workshops are aimed at all start-ups, early-stage entrepreneurs or anyone wishing to develop their personal brand. In these 3 hours of intensive training, you’ll learn the tricks Alex still uses personally to nurture his personal brand and help brands create value for their communities.

Positioning your brand on the web

Alex’s 60-minute overview of best practices in social media is an excellent starting point before you take the plunge or call in an expert. He’ll give you the tools you really need. What’s more, over the years it’s proven to be very useful for the staff of any company wishing to take an active part in the company’s promotional strategy, for groups of business people wishing to get started and avoid wasting too much time or making unnecessary mistakes, as well as for individuals wishing to build their personal brand online.

How to build a content strategy

Building a content strategy to position your brand on the web takes a lot of energy, patience, resilience and hard work.

Feeling discouraged? You shouldn’t be, because the fruits of this labor can set your company apart, but more importantly, position you as a leader in your industry.

Over the years, Alex has had the chance to hone “that muscle” and develop techniques and strategies that could help you optimize your content strategy efforts, such as:

The 30/70 formula
Optimizing distribution
Using technology to save time

Technical requirements for Alex Sereno:

Micro-casque, Micro-cravate

Petite table (pour déposer notes et bouteille d'eau)

Ordinateur MAC / Le conférencier apporte sa présentation sur clé USB

Projecteur et écran

-> Prévoir l'adapteur USB-C - HDMI (connexion MAC-projecteur)

Sorties audio-vidéos (vidéos avec son)

Télécommande à distance

Moniteur de retour (si possible)

About Alex Sereno

An Unconventional Path

Alex Sereno began his journey in high-performance sports by coaching elite athletes in swimming and triathlon starting in 1991. The pinnacle of this career came when he guided two Quebec athletes onto their national Olympic triathlon teams in 2012 and 2020 (Kathy Tremblay and Amélie Kretz).

An Entrepreneur at Heart

From a young age, Alex knew he would one day run his own business. For nearly 30 years, he has successfully balanced his two professions—coach and entrepreneur—because they share many similarities. He often says that entrepreneurship is its own form of high-performance sport. Fundamentally, he wouldn’t have become the entrepreneur he is today without first being a coach, and vice versa.

The skills he developed in elite sports—adaptability, leadership, and innovation—have been key in building his businesses over the years.

Immersed in the Digital World

Alex Sereno, speaker, successfully built the Barista Microtorréfacteur brand thanks to an early digital pivot at the dawn of the 2000s. The web was the catalyst that allowed his business to grow from a small market stall to a leading coffee brand in Quebec through online sales.

He has developed a true passion for the web and social media, which he now shares with anyone looking to launch a venture or improve their content creation skills.

Clips and Interviews with Alex Sereno

Excerpt from a conference (french)

presented at our 2024 Speakers Showcase

Entrevue avec Alex Sereno:

Le secret des entrepreneurs

Alex Sereno – Conférencier

Where to watch, listen, and read Alex Sereno?

Alex Sereno shares his insights on business, coaching, and social media through his YouTube channel, LinkedIn profile, and newsletter. He also hosts the podcast Café Barista – Une tasse à la fois, exploring the journeys of Quebec entrepreneurs, their challenges, successes, and lessons learned along the way. Discover his content to get inspired and fuel your own ideas.

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