Alex Sereno has been an entrepreneur for over 30 years. Over the years, he has built a number of businesses, including the creative agency Boris et Orélie and Café Barista, a Quebec roasting company co-founded in 2004 with his childhood best friend. The company, which started out in a Valleyfield flea market, has become one of the leaders in its industry, thanks in part to an avant-garde digital shift that has enabled it to use innovative marketing strategies to set itself apart from the competition.
He has also been a top-level triathlon and swimming coach since 1991. Alex helped 2 Quebec athletes make the Canadian Olympic triathlon team in 2012 and 2020.
An effective communicator, he has also been sharing his experience, passions and knowledge of content strategy for over 10 years through his conferences and training workshops.
