Alex Sereno - Formax - Équipe de conférenciers professionnels Canada

lecturer, top-level coach and entrepreneur

Alex Sereno

lecturer, top-level coach and entrepreneur

Alex Sereno has been an entrepreneur for over 30 years. Over the years, he has built a number of businesses, including the creative agency Boris et Orélie and Café Barista, a Quebec roasting company co-founded in 2004 with his childhood best friend. The company, which started out in a Valleyfield flea market, has become one of the leaders in its industry, thanks in part to an avant-garde digital shift that has enabled it to use innovative marketing strategies to set itself apart from the competition.

He has also been a top-level triathlon and swimming coach since 1991. Alex helped 2 Quebec athletes make the Canadian Olympic triathlon team in 2012 and 2020.

An effective communicator, he has also been sharing his experience, passions and knowledge of content strategy for over 10 years through his conferences and training workshops.

Alex Sereno’s lectures:

Duration: 45 to 75 minutes + question period, flexible.
Available in English and French.
A preparatory call is planned to adapt the content of the conference.

How to build a brand through marketing and technological innovation
In this conference, Alex Sereno will tell you how to build your brand through innovative marketing strategies and the opportunities offered by the web, whatever your financial and operational constraints.

During these 60 minutes of dynamic animation, he will share with you his victories, his failures, but above all the lessons he has learned along the way within his companies to succeed in making his mark in the business world by rewriting the rules of the game.

Leadership, resilience, problem solving, team effort and innovation are just some of the themes he will cover in this presentation.

365 days: stories of resilience and perseverance
In this 75-minute presentation, Alex Sereno shares the stories of the 2 Quebec athletes he had the privilege of preparing for selection to the Canadian Olympic triathlon team (Kathy Tremblay and Amélie Kretz).

The extraordinary anecdotes in this talk enable him to share the lessons he learned from these 2 coaching projects, such as: the power of dreaming big, commitment to achieving your goals, the importance of an action plan, perseverance and the importance of knowing how to surround yourself with the right people.

How to draw inspiration from top-level sport for success
Discover the inspiring journey of Alex Sereno: entrepreneur, coach. In 60 minutes of animation, Alex makes the link between his career as a top-level coach and his role as an entrepreneur. He’ll explain how he used his skills as a top-level coach to become a better entrepreneur.

On the menu: 7 lessons learned from his coaching career that will help you achieve your own business and personal goals.
Digital boot camp
These 2 workshops are aimed at all start-ups, early-stage entrepreneurs or anyone wishing to develop their personal brand. In these 3 hours of intensive training, you’ll learn the tricks Alex still uses personally to nurture his personal brand and help brands create value for their communities.
1. Positioning your brand on the web
Alex’s 60-minute overview of best practices in social media is an excellent starting point before you take the plunge or call in an expert. He’ll give you the tools you really need. What’s more, over the years it’s proven to be very useful for the staff of any company wishing to take an active part in the company’s promotional strategy, for groups of business people wishing to get started and avoid wasting too much time or making unnecessary mistakes, as well as for individuals wishing to build their personal brand online.
1. How to build a content strategy
Building a content strategy to position your brand on the web takes a lot of energy, patience, resilience and hard work.

Feeling discouraged? You shouldn’t be, because the fruits of this labor can set your company apart, but more importantly, position you as a leader in your industry.

Over the years, Alex has had the chance to hone “that muscle” and develop techniques and strategies that could help you optimize your content strategy efforts, such as:
- The 30/70 formula
- Optimizing distribution
- Using technology to save time

Biography of Alex Sereno :

An atypical career

Alex Sereno got his start in top-level sport, coaching top athletes in swimming and triathlon since 1991. The highlight of this career was of course accompanying 2 Quebec athletes in their selection to the national Olympic triathlon team in 2012 and 2020 (Kathy Tremblay and Amélie Kretz).

Entrepreneur at heart

From a very early age, Alex always knew that one day he would run his own business. He has been navigating between his 2 professions (trainer and entrepreneur) for almost 30 years now, as they are very similar in many ways. That’s why he likes to say that entrepreneurship is a high-level sport! Basically, he would never have become the entrepreneur he is if he hadn’t been a coach, and vice-versa.

It is the skills of adaptation, leadership and innovation acquired through the challenges of elite sport and the business world that have helped him build his companies over the years.

Falling into the web pot

Alex Sereno, speaker, succeeded in building the Barista Microtorrefacteur brand through an early digital shift at the dawn of the 2000s. The web was the trigger that enabled his company to grow from a flea market in its early days, to a leader in the Quebec coffee industry thanks to online sales.

Alex has developed a real passion for the web and social media. That’s why he’s decided to share this passion with anyone who wants to get started or become better at content creation.

Alex Sereno has chosen to donate part of his speaker fee to the Procure Foundation.

THEMES :

Leadership
Entrepreneurship
Social networks
Resilience and perseverance
Marketing
Brand image

TECHNICAL REQUEREMENTS :

Wireless headset or lapel microphone
Projector and screen (Alex will bring his own computer)
Audio-video outputs (video with sound) where possible

Pas de livres

LISTEN TO :

Alex Sereno’s Youtube channel

Pas de livres

Alex Sereno

in conference

Interviews with

Alex Sereno

Interview with Alex Sereno: The secret of entrepreneurship

View all interviews with our speakers

What our customers say:

« Nous avons grandement apprécié la présentation d’Alex. Il est très bon présentateur et très inspirant. Nous sommes très satisfaits »

Groupe Cloutier

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Alex Sereno’s lectures:

How to build a brand through marketing and technological innovation

365 days: stories of resilience and perseverance

How to draw inspiration from top-level sport for success

Digital boot camp

Biography of Alex Sereno :

THEMES :

TECHNICAL REQUEREMENTS :

LISTEN TO :

What our customers say:

Groupe Cloutier