Gaétan Frigon
speaker and Executive Chairman Publipage

Gaétan Frigon, speaker, is a highly effective businessman. He constantly influences the destiny of the companies that hire him. He has moved from the food industry, with Metro Richelieu and Steinberg, to the printing industry, with Québecor and Transcontinental, to the world of government corporations, where he was behind the restructuring of the Société des alcools du Québec and Loto-Québec. Wherever he has gone, he has left his mark of success. There's no doubt that his time with you will leave its mark...

Gaétan Frigon's conference:

  • Duration: approximately 60 minutes, adaptable.
  • Conference available in French only.
  • A preparatory call is planned to adapt the content of the conference.

Adapt or die

Business is an eternal restart. According to Le Dragon, those with the ability to adapt to change not only possess an essential quality for success in business, they also have a head start. Anyone who has continually challenged themselves in all their endeavors will tell you that to survive in the long term, you have to change. Gaétan Frigon, speaker, will also talk about his own experiences with the SAQ and his company Publipage. At the end of his talk, you'll no longer see change through the same eyes, but through the eyes of the Dragon.

Biography of Gaétan Frigon :

In Chinese astrology, the Dragon is said to be tenacious, to know exactly what he wants, and to have charisma and natural seductive power. Their dominant traits are power, energy and vitality, combined with an extraordinary showmanship.

What does this have to do with Gaétan Frigon, speaker? Nothing at all! Except that, at the age of 73, he realizes that all his life, from his birth in Saint-Prosper in 1940, to his participation in the popular and astonishing program Dans l'oeil du dragon, broadcast on Radio-Canada since 2012, important pivotal events have occurred every time the Year of the Dragon returned. And what an extraordinary life it is!

Gaétan Frigon was born on 6 April 1940. In 1961, he started working at Eaton's in Montreal. In 1968, he decided to learn all the facets of the retail business in other companies. In 1998, Gaétan Frigon became president and CEO of the SAQ, which he transformed. Then, in 2002, he moved to Loto-Québec and then back to Publipage, a company founded in 1996. Finally, in 2012, he became one of the most popular Dragons in the television series Dans l'œil du Dragon.

In 2012, Gaétan Frigon, speaker, published his autobiography entitled " Gaétan Frigon, né Dragon".


  • Motivation, success and self-improvement
  • Entrepreneurship
  • Customer service


  • Wireless headset
  • Small table (for notes and water bottle)

Interviews with Gaétan Frigon :

PepTalk on the road with ... Gaétan Frigon

PepTalk on the road with ... Gaétan Frigon