New ideas are at the heart of innovation, business development and social change. But for an idea to take hold, change must happen. Leaders are needed to embody these new ideas, and these leaders must be able to rally people around these new ideas.

Through the success stories of Mission 1000 tonnes and the development of the Hochelaga-Maisonneuve district, Jimmy Vigneux, speaker will explain how he has mobilized tens of thousands of people for change through his various projects.

The environmental crisis is becoming increasingly acute. What really awaits us in the next few years? How will our lives be affected? Every individual, every company and every organization can make a difference.

Jimmy Vigneux explains the latest scientific facts and how each individual can make a real difference, just as he has succeeded in mobilizing tens of thousands of people to protect the planet with just one Facebook page.

When we look at the planet’s environmental situation, everyone agrees that change is needed. But how do we bring about collective change? How do you convince everyone to act together? Using the success story of Mission 1000 tonnes, Jimmy Vigneux, speaker, will give you an overview of the current situation of the planet and its oceans, and reveal the keys to success, so that each individual can become an agent of change. The world needs change leaders, and not just in the environment, but also in your company, your personal life, your community, etc. Come and discover how to harness your potential to make a difference.

(Conference tailor-made for Chambers of Commerce and municipalities)

Stimulate local purchasing through pride! Attracting visitors through authenticity and uniqueness! These are just some of the challenges to which territorial marketing seeks to provide solutions. Today, every town, village and commercial thoroughfare must define its own personality if it is to stand out from the crowd. Online commerce, citizen mobility, social networks and large-scale shopping centers have completely changed the way downtown and artery businesses do business. The positioning and development of the Hochelaga district in Montreal’s east end is a great success story. Jimmy Vigneux, speaker, will take a closer look at the strategy implemented in Hochelaga, highlighting the success factors required to develop an effective territorial marketing and community mobilization strategy.