When the managers of the Champlain Bridge discovered a major crack in the structure, they knew they would have to deal with thousands of worried and disgruntled motorists. How did they contain the crisis?
With the launch of IÖGO yoghurts, the advertisers had to quickly establish this new brand on shelves already saturated with well-known names. How did they achieve this?
After an insane train derailed and caught fire in the small town of Lac-Mégantic, the railway company made a series of mistakes, further tarnishing its reputation. How could it have avoided this downward spiral?
In all of these cases, effective communication was a key factor in the results achieved. This shows how important it is for decision-makers and organisations to get the message right. What is the objective? What exactly should be said? How to reach the target audience? Use advertising or social media? And so on.
Communications and public relations expert Bernard Motulsky, speakeranswers all these questions and more.
And as he does regularly in the media, he looks at some of the key cases to update the communications strategies used. Whether it’s announcing an event, managing a crisis, responding to a reporter, getting the word out to employees, making a success of a fundraising campaign, or achieving any other communications-related goal, the important thing is to deploy the right game plan.
Don’t leave room for improvisation: deliver the message you want and get the results you want.
Here are some titles of conferences offered by Bernard Motulsky:
Other conference or training workshop topics available:
- Getting known / attracting attention
- Improve your reputation / Improve your image and positioning
- Add value to your company (financial communication)
- Better communication for successful projects
- Advertise
- Getting people talking about you on social media
- Does your logo work?
- Talking to the media or having a successful interview
